My name is Samantha Walkoff and recently I was the Manager of Social Media & Content Strategy at Stadium. In 2022, I graduated from Butler University in Indianapolis with a double major in Creative Media & Entertainment and Strategic Communication. I have always had a passion for creating videos and working in the entertainment industry.
Over my two years at Stadium, a national sports TV network based in Chicago, I grew not only in my social media and digital content skills, but also in my leadership abilities.
I started out at the company as a Social Media Producer/Editor and was in charge of the content for “The Rally”. My main goal was to promote the show through fun, unique, digital content that showed off the hosts’ knowledge of sports as well as their charismatic personalities. In the first year, I was able to increase The Rally’s following on Instagram by 292% and 184% on X.
Due to the success I was having on “The Rally”, my collaborative relationships with the talent, and my eagerness to contribute more to the company, I was promoted to a managerial role. In that position, I oversaw the social media team, contributed to content for multiple shows, and developed strategies to grow the brand.
I am passionate about utilizing my creative abilities and strategic thinking to generate content that resonates with a target audience and drives engagement. I believe that my energetic personality and professional experience enables me to contribute to the success of an entertainment, sports, and digital media company.